VP of Marketing / CMO | Remote

On a mission to make financial stability possible for everyone.


About Borrowell. 

Borrowell is a Canadian company dedicated to making financial stability possible for everyone. The first to offer free credit scores, Borrowell provides education, monitoring, innovative digital tools and personalized product recommendations to help people feel in control and optimistic about their financial future.


With over two million users, Borrowell is one of largest fintech companies in Canada. Borrowell has won numerous awards, including being named one of the top 100 fintech companies in the world by KPMG, ranking 4th on the Deloitte Technology Fast 50™ list of fastest growing companies in Canada, and making App Annie's list of Breakout Finance Apps for 2019.

Leadership at Borrowell


Andrew Graham

Co-Founder & CEO


Eva Wong

Co-Founder & COO


Jeffrey Kim



Wilson Pappo

VP of Product & Design

The Opportunity. 

The Chief Marketing Officer (CMO) will grow and scale a world-class marketing organization and be part of the executive leadership team taking Borrowell to its next level of growth. In this role, you will lead and manage the marketing team of 7, with multiple new hires on the roadmap, to lead key results in Acquisition Marketing, Product Marketing, Brand Management, Engagement and Retention strategies, as well as Communications and Public Relations. The ideal candidate will have a strong background in marketing execution, leadership and management, a quantitative perspective and a passion for helping people achieve their financial goals.


In this role you will...

  • Define objectives and strategy for Borrowell’s marketing team in partnership with other senior leaders of the organization

  • Lead and empower a collaborative team of cross-functional marketers, driving the vision and overseeing efforts across these functions

  • Drive implementation and execution of marketing strategies and tactics to achieve key results as set on a quarterly and annual basis

  • Own messaging in partnership with Product and Sales to establish market positioning while staying ahead of market trends and community needs

  • Provide ongoing tracking, measurement, KPI, and ROI analysis for marketing initiatives and campaigns to provide clear, actionable insights

In this role we value. 

  • 10+ years of experience in technology, financial services, or fintech companies

  • 5+ years focused on a leadership or management role in a Marketing function

  • Demonstrated track record of delivering on multi-channel growth metrics, such as web traffic, leads, client conversions, and revenue generation

  • Experience growing and leveraging a passionate community of early adopters for user acquisition and brand development

  • Outstanding written and oral communication skills, a team-player mentality and the ability to execute and thrive in a fast-paced environment and startup culture



Compensation will be competitive for an exceptional candidate.


If interested and qualified for this role, please reach out to