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Wed, Sep 29 | Online Event

Community-led Growth in SAAS

Community led growth marketers know that nothing drives customer acquisition, retention and expansion like a community that is truly passionate about your product, especially in SAAS.
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Community-led Growth in SAAS

Time & Location

Sep 29, 2:00 PM – 3:00 PM EDT
Online Event

About the Event

Social proof from happy customers speaks for itself, a great referral program is the gift that keeps on giving and launching your product with community that will provide you with honest feedback is invaluable as you scale.

About our Speakers:

Laura Coscarelli is an Account Executive at Higher Logic. A former teacher, she spent a decade managing online communities and then consulting for non-profits, associations, and corporate customers on how to engage their networks online.Now Laura helps organizations who are earlier in the process of building their digital engagement strategies as an Account Executive (it's easy to sell something you really believe in!). When she’s not cheerleading for her customers, she enjoys hosting fondue dinner parties, restoring old houses, and biking with her husband in Washington, D.C.

Jillian Bejtlich is  Director of Community & Documentation at Zapier. She is an ambitious, and enthusiastic techie who is enamored with online communities and the complex data and psychological puzzles they present. She is currently the Director of Community at Zapier digging deep into creating the home for automation collaboration. Jillian has spent her entire career working in and on communities of all sizes, in all industries, and of all types. She has extensive experience with all things community and innovation management including engagement, strategies, metrics, analysis, and interface (UI/UX). She prefers the hardest, ugliest, and most inglorious community challenges. As Jillian is actually a data nerd at heart happiest swimming around raw data and visualization tools, she is most interested in digging deep into how data can be used to predict future community user behavior and how community design and interface impacts desired and undesired behaviors.

Nisha Baxi is the Director of Community at Gong and former Head of Marketing at Monte Carlo Data. She has had the pleasure of growing a prominent Silicon Valley entrepreneurship community organization to 15K members, built programs and frameworks at Microsoft, Salesforce, and Facebook that are still used today continuing to drive adoption and fostering loyalty.  Her passion comes from the joy of bringing people together to achieve a common goal. You'll find Nisha putting together a panel of Fortune 100 execs, enabling teams who are passionate about a new idea, and mentoring and being mentored by folks along the way.  Nisha is on the Board of Directors for the American Red Cross, enjoys golfing and lives in Mountain View, CA with her husband, Neel Mehta

About our Moderator:

Kayci Baldwin has been building and growing communities for fast growing startups and impact driven brands since 2013. Alongside a team of powerful women, she spent years working as the Managing Partner of Six Things, an award winning, branding and creative agency. Today she works as the Director of Marketing & Platform for Bring Ruckus, the executive recruiting firm trusted to place leaders at brands like Goop, Vimeo, HelloFresh & Ten Percent Happier.

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