Wed, Oct 13 | Online Event

Community-led Growth in SAAS Vol. II

Community led growth marketers know that nothing drives customer acquisition, retention and expansion like a community that is truly passionate about your product, especially in SAAS.
Registration is Closed
Community-led Growth in SAAS Vol. II

Time & Location

Oct 13, 2:00 PM – 3:00 PM EDT
Online Event

About the Event

Social proof from happy customers speaks for itself, a great referral program is the gift that keeps on giving and launching your product with community that will provide you with honest feedback is invaluable as you scale.

About our Speakers:

Victoria Cumberbatch is a Community & Operations Specialist. Being part of myriad groups from high school to current allowed her the space to learn from the best and engage with impactful individuals that have provided a way for me to view leadership within communities. With experiences spanning athletics, to studying on Semester at Sea, to overseeing classrooms, to truly embarking her career with Tunnel2Towers and working with their passionate volunteer coordinators, to being a leader on Remote Year, to hosting her own web series and finally working with top notch med students at Osmosis; over time it's become clear that community management and leadership are where she find herself at her best.  

Kerri Williams is Community Manager at Workday. With more than a decade spent in the Community and Social space, from Enterprise to Startup and even consulting, I’ve led teams and coached brands on how to create a strategy, build operational plans, and measure the value of their execution in ways that makes more sense for their business. Currently leading the new Community Strategy & Engagement team at Workday as we evolve our Community experience for our customers.

Melanie Bond is currently the Director of Community at Nanit where she led the launch and now the growth of their first community.  Melanie has over a decade of experience in both community and customer success at multiple high growth technology companies.  Prior to joining Nanit, Melanie spent 5 years growing a community consulting team at Higher Logic which gave her the opportunity to work with a wide range of organizations and companies on launching, re-launching, and providing strategic guidance on community expansion.  This unique experience has allowed her to have experience with 100's of communities as well as the chance to partner with other community builders.  In her spare time, you can find Melanie spending time with her husband and two golden retrievers!

Laura Coscarelli is an Account Executive at Higher Logic. A former teacher, she spent a decade managing online communities and then consulting for non-profits, associations, and corporate customers on how to engage their networks online.Now Laura helps organizations who are earlier in the process of building their digital engagement strategies as an Account Executive (it's easy to sell something you really believe in!). When she’s not cheerleading for her customers, she enjoys hosting fondue dinner parties, restoring old houses, and biking with her husband in Washington, D.C.

About our Moderator:

Kayci Baldwin has been building and growing communities for fast growing startups and impact driven brands since 2013. Alongside a team of powerful women, she spent years working as the Managing Partner of Six Things, an award winning, branding and creative agency. Today she works as the Director of Marketing & Platform for Bring Ruckus, the executive recruiting firm trusted to place leaders at brands like Goop, Vimeo, HelloFresh & Ten Percent Happier.

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