Thu, Mar 18 | Online Event

DTC vs Wholesale: Finding The Right Balance

We'll dive into strategies that help to balance out both DTC and Wholesale as sales channels. We'll focus on pros and cons of each channel as well as best practices to integrate into your channel strategy.
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DTC vs Wholesale: Finding The Right Balance

Time & Location

Mar 18, 2:00 PM – 3:00 PM EDT
Online Event

About the Event

About our Speakers:

Katelyn Glass is the Founder and Managing Partner of Fifty Six Advising, has spent the past 12+ years of her professional career leading the digital transformation for multiple firms serving in various change management roles for high-end retail and consumer brands. As a Marketing professional Katelyn believes in data driven decision making, with a focus on multi-path attribution, and strategic management across all channels of paid and organic acquisition; CRM, SEM/SEO, e-mail, social, PR, out of home and creative production. 

Matt Bachmann is CEO & Co-Founder of Wandering Bear Coffee. In 2013, Matt walked into a grad school classroom carrying a travel mug of homemade cold brew and met Ben Gordon, who was sitting with his own mason jar of homebrew. Their fated meeting set the two off on a seven-year-long (!) journey to create the best-tasting, strongest coffee products on the market, packaged uniquely to suit the full range of caffeination occasions, whether at home, at work or on the go. Wandering Bear products can be found nationwide at retailers such as Kroger, Target, and Whole Foods, online on our website, Amazon, FreshDirect and Thrive Market, as well as on tap in thousands of offices across the country. Matt holds an MBA from Columbia University and a BA from The University of Michigan and lives in New York City with his wife and son. 

Hilary Jensen is Founder & CEO of Obe. Obe provides Individualized nutrition for your healthier, happier pet. Obe’s digital platform provides veterinarians and pet parents real-time, accurate behavioral data that enables better health and nutrition decisions to help with preventative care and early diagnosis of potential problems, long before the problems are acute. Hilary is a Customer-focused, data-driven entrepreneur with successful experience rapidly growing DTC and B2B businesses to profitability and exit.

About our Moderator:

Anish Shah is the CEO & Founder of executive search agency Bring Ruckus. Anish has worked in-house in Growth roles at Snapfish and Getable. He started Bring Ruckus as a Growth consultancy 11 years ago working with 40+ clients, then re-focused his firm on executive recruiting for Growth leaders.

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