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Tue, Jun 23 | Online Event

Growth Leaders Circle: Community Driven Growth

Building community creates a unique bond of trust and loyalty between a product, employees, and users. We sit down with 3 leaders who've built the early communities at Yelp, HER App, and Tastemade to teach us how to build loyal communities and how not to mess them up.
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Growth Leaders Circle: Community Driven Growth

Time & Location

Jun 23, 2020, 1:00 PM – 2:00 PM EDT
Online Event

About the Event

Building community creates a unique bond of trust and loyalty between a product, employees, and users. Nurturing and growing that trust has helped create many of the most viral and fastest-growing startups in the world. But that trust can easily dissipate if not properly respected. 

We sit down with 3 leaders who've built the early communities at Yelp, HER, and Tastemade to teach us how to build loyal communities and how not to mess them up.

About the Speakers

Shana Sumers is a black, queer womxn who is the Head of Community for HER App, the largest community and dating app for LGBTQ+ womxn and queer people. With a community of over 5 million users world wide on HER, Shana has worked from the ground up to launch and grow a community that supports the wants and needs for this rainbow filled group. Online communities, in person events, social media, content creation, email marketing and customer support are just scratching the surface of skills utilized on a day to day basis. Shana has had the opportunity to speak on multiple panels (as panelist and moderator), podcasts, private events and stages as both a speaker and keynote speaker. 

In her free time, Shana is also the co-host for the podcast “Bad Queers” - if you’ve felt like you came out of the closet and got placed in a box, welcome to the Bad Queers Club. You will find Shana running around a sports field, exploring new restaurants or getting tickets to the latest Beyoncé concert. Previously a Music Therapist for 5 years and taking those skills to the tech world.

Stephanie Hughes is a community vanguard who specializes in early startups. She began her illustrious community-growing career back in 2006 as the first Community Manager for a little company no one had ever heard of called Yelp. In her first year, she single-handedly grew the LA community from 1800 crickets to a thriving 65,000 active reviewers. She then moved up to the Bay and spent the next 3 years living out of a suitcase, replicating the magic across the US and the UK. After leaving Yelp, she attended culinary school and fell madly in love with all things food and people which led to her role as Head of Community for Tastemade; a global food and travel network.

After leaving Tastemade, she dove head first into her current passion project called The Femps aka The Female Empowerment Society. The Femps is a secret, invite-only, underground ladygang of badasses with a focus on professional hustle and actualizing passion projects. She also consults for a number of startups and makes a pretty damn impressive 22-cheese mac n cheese.

Nish Nadaraja is a brand consultant and advisor who has worked with hundreds of start-ups (and start-downs) over the years. He started his career in Community Management when he joined the founding team of Yelp in 2005 as Employee #6. While he now focuses on high-level strategy work, he still holds a soft spot for community and how it can drive interaction, loyalty, and even revenue. Currently, he's the interim head of marketing for a wine company that is just coming to market. He's also an investor in 5 restaurants in San Francisco and just might open his own one day.  Most importantly, though, he is a Dad to an almost teenager.

About the Moderator:

Anish Shah is the CEO & Founder of executive search agency Bring Ruckus. Anish has worked in-house in Growth roles at Snapfish and Getable. He started Bring Ruckus as a Growth consultancy 11 years ago working with 40+ clients, then re-focused his firm on executive recruiting for Growth leaders.

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