Leveraging Podcast Marketing
Time & Location
About the Event
Join us for an hour long conversation on how you can integrate podcasts in your marketing plan, the do's and dont's when doing so and the lessons these experts have learned along the way.
About our Speakers:
Molly Laufer is an offline growth marketing consultant specializing in the inflection point when a company begins to diversify their acquisition portfolio outside of digital channels and dip their toes into offline marketing channels to achieve scale without compromising performance metrics or efficiency. She is formerly the Director of Offline Marketing at HomeLight where she managed TV, radio, out of home, and brand sponsorship media placements to drive efficient customer acquisition for the real estate tech company. Previously, Molly was the first employee at the DTC subscription snack company, NatureBox, where she launched and scaled multiple customer acquisition channels. She has also worked at an offline performance marketing agency working with e-commerce and consumer tech companies to acquire customers at scale across the audio and TV landscape.
Dan Granger is Founder and CEO of Oxford Road, the leading independent audio agency in the U.S. Oxford Road has helped hundreds of DTC companies scale their efforts in audio using Podcast, Radio, Streaming, Connected Voice and more. By offering the combined capabilities of Media, Analytics, and Creative Development, Oxford Road guarantees superior performance for brands that qualify for their services. Oxford Road was named among Inc 500 Fastest Growing Private Companies and has supported the growth of over 12 Unicorn Companies (Private companies valued over $1Billion) to date. Through Oxford Road, Dan publishes weekly newsletter, The Influencer, and is host of The Media Roundtable, carried by PodcastOne. As a Founding Partner of The Media Roundtable, Dan has been leading the way to mobilize marketers to promote truth and civility in ad-supported media. He is also the creator of Audiolytics™, a creative analytics process, proprietary to Oxford Road to drive maximum performance. His writing and thought leadership has been featured in such publications as USA Today, The Wall Street Journal, The Hill, Digiday, Business Insider, The Drum, Ad Week, and The New York Post.
Krystina Rubino has worked in digital and offline media and marketing for 15+ years in NYC and SF, on 70+ brands and products, in just about every category you can think of. After investing hundreds of millions in media dollars, she knows how to create campaigns that achieve goals and build businesses. A digital expert and paid search nerd turned display banner apologist, she turned her focus to podcast and offline advertising, and helping companies of all stages to diversify their overall marketing mix and stand up these channels in-house. She started and leads the offline growth marketing function at Right Side Up, the leading collective of growth marketing specialists who have helped more than 300 VC-backed tech companies hit their goals across virtually all paid channels, SEO, CRO, email marketing, analytics, and more. She's been a featured TechCrunch contributor, conference speaker, and is an advisor to several companies in the ad technology and marketing analytics spaces.
Michael Kropko is Partner and COO at Ad Results Media. ARM is a pioneer of the podcast movement and has been leading the broadcast industry for nearly 20 years. As the preeminent performance-based audio advertising agency in the U.S., they focus on buying media on podcasts, radio, satellite radio, digital audio and YouTube. Their buying power, industry relationships, proprietary grading and monitoring system and deep analytical skill set have enabled them to transform a once upper-funnel marketing channel.
About our Moderator:
Anish Shah is the CEO & Founder of executive search agency Bring Ruckus. Anish has worked in-house in Growth roles at Snapfish and Getable. He started Bring Ruckus as a Growth consultancy 11 years ago working with 40+ clients, then re-focused his firm on executive recruiting for Growth leaders.