Paid Ads: Staying In-House vs External Partnerships

Join us to learn best practices on paid advertising when growing your team and how this should be addressed depending on which stage your company is in.

About our Speakers:

Andrew Gluck is the founder of irrvrnt, and is focused on seed and early-stage companies. He focuses on DTC, AdTech / Martech, and Next-Gen Commerce. Investments include Lunchbox, Haus, Caraway, Branch, LoginHood, and more.

Prior to that he co-founded and ran Agency Within, the largest independent DMA in the US. He managed ~$1BB in spend for clients like Nike, Spanx, Rothy's, Shake Shack, Billie, Zola, and Etsy.

Sib Mahapatra is co-founder of Branch, where he runs the growth and digital product teams. Launched in 2019, Branch grew to an eight-figure run rate by making it easy and affordable to furnish corporate office space for enterprise clients. When the COVID pandemic decimated demand for corporate offices, Branch launched a direct-to-consumer line of home office furniture and grew it to an eight-figure run rate in six months. Prior to Branch, Sib spent time in venture and started his career at Redfin, where he worked with the executive team on partnerships, corporate development and new revenue initiatives. He is based in NYC.

Stephanie Hon is Founder & CEO at Cadence. Think of cadence as the S'well of the portable personal care space. cadence is committed to eliminating travel-size plastic with our capsules, which make it easy to bring your routine with you (everywhere from an overnight at a partner's place to an afternoon hike). cadence allows users to put their products into durable, leakproof vessels for easy, aesthetically designed, transport. Investors: Ben Zises (1st Investor in Quip), Small Girls PR (Outdoor Voices, etc), and more.

Mike Schanbacher is head of growth at Hawthorne. Mike is a Cross-channel marketer with a strong focus on subscription products. Before Hawthorne, Mike was the Director of Growth at Quip and Associate Manager, Media Strategy in the New York Times.

About our Moderator:

Anish Shah is the CEO & Founder of executive search agency Bring Ruckus. Anish has worked in-house in Growth roles at Snapfish and Getable. He started Bring Ruckus as a Growth consultancy 11 years ago working with 40+ clients, then re-focused his firm on executive recruiting for Growth leaders.