Join one of NYC's fast-growing startups on a mission to make perfect, must-have travel bags. Hiring leaders in Growth and Brand Marketing.
VP of Growth
VP of Brand Marketing
Paravel's early leadership team complements each other perfectly with their experience, specializations, IQ, and EQ. Join the team and work with A-players daily.
Indré Rockefeller - Co-CEO, Co-Founder
Indré has been a creative executive for multiple leading fashion startups and established companies. She cut her teeth initially working as an assistant to Anna Wintour, through to more recently being a Creative Director of $200MM luxury e-commerce brand Moda Operandi and US President of Spanish luxury brand Delpozo.
At Paravel, Indré's experience puts her in a great position to lead all creative direction for Paravel's products and brand.
Andy Krantz - Co-CEO, Co-Founder
After graduating from Harvard, Andy cut his teeth in Finance at Goldman Sachs performing multiple billion-dollar transactions. From there, he was able to utilize that experience to lead Finance and Operations for Delpozo, where he met Indré and they together decided to build the next great travel brand.
Within Paravel, Andy is able to complement Indré by leading the Operational and Revenue aspects of the organization.
Stephanie Park - VP of Operations and Finance
After Yale, Stephanie worked in Banking & Private Equity, moving on to progressively rising positions within fashion and apparel companies like Ann, Inc and Donna Karan, leading to her most recent role as the Sr. Director of Planning and E-Commerce at Flight Club, the #1 sneaker marketplace.
Paravel has gained significant traction thus far, has an all-star team of founders and A-level early employees experienced in growing lifestyle apparel brands, and announced $3.2M in venture seed funding recently in October 2018. Financially, the company was successful in hitting 7-figure revenues in 2018 and is on track to approach 8-figure revenues in 2019.
As Paravel has been introducing more lines of bags at various price points, they've been able to both activate a wider variety of users at various levels of price sensitivity, while also successfully cross-selling and up-selling additional complementary products as their customer base falls in love with the products they've received.
All new roles within Paravel are out of Growth. Given that Paravel is still a young company with fewer than 20 employees, there are only 2 Glassdoor reviews thus far. But both give their experiences at Paravel a 5/5 and 100% would recommend working at Paravel.
Paravel's office is currently located in Manhattan near Central Park and Lenox Hill.
Who we're hiring, and why these are great roles
VP of Growth
WHAT YOU'LL DO
Within an organization that is very focused on data-driven decision-making and Growth, the VP of Growth will have ownership from an executive level across every portion of the conversion funnel. This includes Acquisition, Retention, Product-driven Growth, Analytics, and Referral.
The VP of Growth will be tasked with managing a two-person Growth team at the offset, and building and mentoring a fuller Growth team over time. Currently, Paravel utilizes both in-house and external consultants and agencies to fuel its growth engine. The VP of Growth will work with the founders to decide on and allocate the best combination of resources to maintain Growth.
And last but not least, the VP of Growth will be the main team member responsible for company-wide Analytics tracking and supporting the health of the organization's Growth efforts.
How do we grow to a 8 and 9 figure business efficiently? Can you speak from experience on how to do that?
Key to being qualified for the VP of Growth role will be having experience leading Growth for a successful, recognized, and fast-growing B2C startup, preferably a company within the DTC or e-commerce space. Experience owning all parts of the funnel will be ideal, but at the very least you should speak to scaling Paid Acquisition and Conversion Optimization programs, and be extremely proficient with Analytics.
This is firmly not a mid-level role, a brand-oriented Marketing role, or one for someone who cannot speak to deep experience taking a startup beyond, at a minimum, $10s of millions in yearly revenue. Being a leader who has a track record of being well-respected and a great mentor will be important.
While Paravel has resources and impressive growth thus far, you should not simply be an overseer or project manager. Having intimate and technical knowledge of how Facebook ad bidding works, how to calculate LTV, cohorts you'd like to track, how to build dashboards, and how Email Marketing deliverability works will be key to being able to properly give tactical feedback to your growing team and to the founders and company board beyond "Let's just hire someone who knows that".
VP of Brand Marketing
WHAT YOU'LL DO
Brand is at the forefront of everything that Paravel does. Our quest to deliver the most stylish travel products in the market has put brand at the center of our growth strategy. And the team tirelessly makes sure all customer touch-points including ads, emails, the e-commerce site, social media accounts, and packaging are perfectly representing Paravel's brand.
In order to further Paravel's brand, growth, and marketing objectives, Paravel is hiring an experienced VP of Brand Marketing to be the company's point person across brand engagement, audience development and broader marketing strategy. This person's main focus will be on the strategy, ideation and execution of brand marketing campaigns and initiatives
The role requires both a strong strategic and creative orientation. You'll be working to build out our brand expansion, leveraging insights and market trends to innovate across messaging, creative and tactics. You will be the guardian of brand guidelines and standards across all internal and customer-facing initiatives You will also own and develop the marketing calendar, product launches, and innovation roadmap.
We are looking for a passionate, creative and strategic leader who has a consistent record of building brands and communities through storytelling. You will have a deep understanding of how brand and digital marketing intersect in high-growth environments and will be someone who serves as an enabling force within the organization. You are action oriented and ready to jump into the work to ensure proper execution. You've led brand for a high growth startup ideally in the consumer product space, which has solid brand recognition and brand equity. You helped build out a brand that customers and the general public have been excited by.
Demonstrated experience initiating and leading brand partnerships and collaborations that are both commercially viable and build brand equity is important. A solid background of working with customer insights to develop marketing ideas and help implement them. A strong record of leading cross-functional initiatives and ensuring that all projects align with brand strategy. We want someone who is flexible and creative to test and experiment but who has a history of prior success to draw upon.
Compensation will be competitive for exceptional and experienced hires.
If interested and qualified for either role, please reach out to firstname.lastname@example.org.