Community Driven Growth

Updated: May 28

Jun 9 2:00 – 3:00pm EDT

Building community creates a unique bond of trust and loyalty between a product, employees, and users. Nurturing and growing that trust has helped create many of the most viral and fastest-growing startups in the world. But that trust can easily dissipate if not properly respected.

We sit down with 3 leaders who've built the early communities at Yelp, HER, and Tastemade to teach us how to build loyal communities and how not to mess them up.



Head of Community

HER app


Former Head of Community



Brand Consultant and Advisor



Bring Ruckus


6:52 - Shana defines community and different ways to find things in common

8:16 - Shana sharing top tips for launching a community

12:13 - Nish shares about his Yelp Experience and how they built their community

14:20 - Stephanie adds on her experience at Yelp and calls it the “Harvard of startups”

16:40 - Shana shares when is a good time to invest in building your community

19:38 - Stephnie shares on how you need the tools in order to make community work. Also, not every business needs one.

21:18 - Shana shares her wishlist items as Head of Community at HER

23:23 - Shana shares her take on how moderators could look like in a community

25:56 - Nish speaks on how to prevent your community members become anonymous once the community grows

31:08 - Nish focuses on interacting with your community

33:40 - Shana speaks on how community moderation is key since the beginning of your community building

35:54 - Stephanie shares her take on the importance of moderation. “Community needs structure”

37:10 - Nish shares ways to can create magic in your community in the virtual space

43:28 - Shana speaks on The Space Model framework and which metrics are tracked in HER app

50:20 - Nish shares advice on getting to know your community

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