Community Driven Growth
Updated: May 28
Jun 9 2:00 – 3:00pm EDT
Building community creates a unique bond of trust and loyalty between a product, employees, and users. Nurturing and growing that trust has helped create many of the most viral and fastest-growing startups in the world. But that trust can easily dissipate if not properly respected.
We sit down with 3 leaders who've built the early communities at Yelp, HER, and Tastemade to teach us how to build loyal communities and how not to mess them up.
Speakers:
SHANA SUMERS
Head of Community
HER app
STEPHANIE HUGHES
Former Head of Community
Tastemade
NISH NARADAJA
Brand Consultant and Advisor
ANISH SHAH - Host
Founder
Bring Ruckus
Highlights
6:52 - Shana defines community and different ways to find things in common
8:16 - Shana sharing top tips for launching a community
12:13 - Nish shares about his Yelp Experience and how they built their community
14:20 - Stephanie adds on her experience at Yelp and calls it the “Harvard of startups”
16:40 - Shana shares when is a good time to invest in building your community
19:38 - Stephnie shares on how you need the tools in order to make community work. Also, not every business needs one.
21:18 - Shana shares her wishlist items as Head of Community at HER
23:23 - Shana shares her take on how moderators could look like in a community
25:56 - Nish speaks on how to prevent your community members become anonymous once the community grows
31:08 - Nish focuses on interacting with your community
33:40 - Shana speaks on how community moderation is key since the beginning of your community building
35:54 - Stephanie shares her take on the importance of moderation. “Community needs structure”
37:10 - Nish shares ways to can create magic in your community in the virtual space
43:28 - Shana speaks on The Space Model framework and which metrics are tracked in HER app
50:20 - Nish shares advice on getting to know your community