How To: Become a TikTok Billionaire
Updated: May 28
Jun 9 2:00 – 3:00pm EDT
TikTok is the fastest-growing social platform ever, and the window is still open for brands to get in on the ground floor. Come learn from Movers+Shakers, the agency that produced the #eyeslipface challenge for e.l.f. comestics. As the fastest-growing TikTok campaign of all time, #eyeslipface attracted 3 MILLION user-generated videos, 5 BILLION views, and unsolicited celebrity participation from Ellen, Reese Witherspoon, Jessica Alba, Kevin Hart, Howie Mandel and more.
Learn directly from Evan Horowitz, the founder of Movers+Shakers, as he shares:
What TikTok is and why it’s buzzing so much right now
How you need to approach TikTok differently from other social platforms
Four success strategies for brands to enter TikTok
Next steps for your brand
Q&A session for all your burning TikTok questions
Speakers:
EVAN HOROWITZ
Founder
Movers & Shakers
ANISH SHAH - Host
Founder
Bring Ruckus
Highlights
5:05 - Evan introduces Movers + Shakers
6:46 - Evan shares the #eyelipsface challenge they created for e.l.f cosmetics - which was one of the first successful business campaigns in TikTok
7:30 - The most viral campaign in TikTok history is shared
13:46 - How TikTok has grown through COVID
21:19 - Evan shares popular campaigns in TikTok
24:10 - 4 ways you can win in TikTok
29:36 - Top Performing Content
31:55 - Evan dives into organic presence and how influencers work in Tiktok
39:40 - First steps to follow when new in Tiktok
41:52 - Anish mentions the Washington Post presence in TikTok and Evan shares on how they’ve built brand awareness with younger audiences through TikTok
45:43 - Evan answers: “Once you make your campaign live, how do you engage with it?”
51:40 - Evan shares on must do’s as a marketer once joining TikTok