How To: Become a TikTok Billionaire

Updated: May 28

Jun 9 2:00 – 3:00pm EDT

TikTok is the fastest-growing social platform ever, and the window is still open for brands to get in on the ground floor. Come learn from Movers+Shakers, the agency that produced the #eyeslipface challenge for e.l.f. comestics. As the fastest-growing TikTok campaign of all time, #eyeslipface attracted 3 MILLION user-generated videos, 5 BILLION views, and unsolicited celebrity participation from Ellen, Reese Witherspoon, Jessica Alba, Kevin Hart, Howie Mandel and more.

Learn directly from Evan Horowitz, the founder of Movers+Shakers, as he shares:

  • What TikTok is and why it’s buzzing so much right now

  • How you need to approach TikTok differently from other social platforms

  • Four success strategies for brands to enter TikTok

  • Next steps for your brand

  • Q&A session for all your burning TikTok questions




Movers & Shakers



Bring Ruckus


5:05 - Evan introduces Movers + Shakers

6:46 - Evan shares the #eyelipsface challenge they created for e.l.f cosmetics - which was one of the first successful business campaigns in TikTok

7:30 - The most viral campaign in TikTok history is shared

13:46 - How TikTok has grown through COVID

21:19 - Evan shares popular campaigns in TikTok

24:10 - 4 ways you can win in TikTok

29:36 - Top Performing Content

31:55 - Evan dives into organic presence and how influencers work in Tiktok

39:40 - First steps to follow when new in Tiktok

41:52 - Anish mentions the Washington Post presence in TikTok and Evan shares on how they’ve built brand awareness with younger audiences through TikTok

45:43 - Evan answers: “Once you make your campaign live, how do you engage with it?”

51:40 - Evan shares on must do’s as a marketer once joining TikTok

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