How To Grow DTC Beauty Brands with Proven, Curology, Glossier & Prose

Sept 1 2:00-3:00 pm EDT

Learn how these leading direct-to-consumer beauty brands are transforming the way that brands go-to-market, scale growth, and interact with their customers.

Speakers:

MING ZHAO

CEO

PROVEN

FABIAN SEELBACH

CMO

Curology

MELISSA SOVA

Growth, Ex - Glossier

GUILHAUM CECCALDI

Growth,

Prose

ANISH SHAH - Host

Founder

Bring Ruckus

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6:24 - Ming shares advice for starting your own beauty care line

10:10 - Fabian shares how it is important to not get attached to any decisions in the beginning

1:08 - Melissa shares importance in data gathering when starting your beauty careline

13:52 - Guilhaum shares on tackling balance between direct response + brand awareness

15:16 - Fabian adds on misconception when thinking about brand budget

19:00 - Melissa shares importance of putting the right creative resources to work

23:20 -Melissa shares on tools she's excited to test out in remaining of 2020 and 2021

32:42 -Guilhaum shares on how COVID has changed the customer journey

35:00 - Ming speaks about surveying as approach taken @ PROVEN for new product development

36:17 - Melissa tells us how Glossier started from "Into the Gloss" Blog

38:04 - Guilhaum shares effective strategies on retaining customers + repeat sales

43:41 - Ming shares how @ PROVEN product bundling is part of their growth strategy