How To Grow DTC Beauty Brands with Proven, Curology, Glossier & Prose
Updated: May 28
Sept 1 2:00-3:00 pm EDT
Learn how these leading direct-to-consumer beauty brands are transforming the way that brands go-to-market, scale growth, and interact with their customers.
Speakers:
MING ZHAO
CEO
PROVEN
FABIAN SEELBACH
CMO
Curology
MELISSA SOVA
Growth, Ex - Glossier
GUILHAUM CECCALDI
Growth,
Prose
ANISH SHAH - Host
Founder
Bring Ruckus
6:24 - Ming shares advice for starting your own beauty care line
10:10 - Fabian shares how it is important to not get attached to any decisions in the beginning
1:08 - Melissa shares importance in data gathering when starting your beauty careline
13:52 - Guilhaum shares on tackling balance between direct response + brand awareness
15:16 - Fabian adds on misconception when thinking about brand budget
19:00 - Melissa shares importance of putting the right creative resources to work
23:20 -Melissa shares on tools she's excited to test out in remaining of 2020 and 2021
32:42 -Guilhaum shares on how COVID has changed the customer journey
35:00 - Ming speaks about surveying as approach taken @ PROVEN for new product development
36:17 - Melissa tells us how Glossier started from "Into the Gloss" Blog
38:04 - Guilhaum shares effective strategies on retaining customers + repeat sales
43:41 - Ming shares how @ PROVEN product bundling is part of their growth strategy