Retention Experts
Updated: May 28
Aug 27 1:00-2:00 pm EDT
Learn top retention strategies from the minds that implemented these for Parsley Health, Harry's, Vivino, Equinox, Casper, Opendoor, Lyft and more.
Speakers:
KATIE DONHAM
Parsley Health, Harry's
BRANT CEBULLA
Vivino
JENNA KLEBANOFF
Equinox, Casper
JOEY SORIANO
Opendoor, Lyft
ANISH SHAH - Host
Founder
Bring Ruckus
Highlights:
3:20 - Jenna shares some retention strategies that worked @ Equinox
4:58 - Joey adds on importance of post subscription reminders
6:09 - Anish speaks on creating predictors
9:28 - Katie shares on customer segmentation based on engagement
10:55 - Joey gives his thoughts about frequency vs. AOV
17:53 - Joey shares how the Real Estate Industry strategized through COVID
27:33 - Brant shares on VIvino's best win - back strategy
34:08 - Joey speaks on volume play in mix of remarketing vs. new customer acquisition
39:37 - Katie shares where the line stops between retention and product
40:19 - Joey states how product managed emails must be in sync with marketing ones
45:18 - Brant shares on criteria that has been important when predicting churn.