Bring Ruckus | Tatari : TV as a Performance Channel

Sept 16 2:00-3:00 pm EDT

Bring Ruckus and Tatari team up for a panel on how to utilize TV as a performance marketing channel to help your brand drive large scale user acquisition at profitable CPA, build awareness, brand recall, and more.

Highlights:

5:30 - Aaron shares how they measure TV's effectiveness at GovX.

11:00 - Goal is to precisely identify the ROI of the spend that they are doing

11:43 - Junior shares how they measure TV's CPA - one approach being leveraging third-party vendors

15:41 - Junior adds how you need to build statistical significance in order for spend to make sense

19:45 - Junior shares about his experience testing coupon codes

27:45 - How should brands think about the mix of Linear and OTT?

31:00. - "TV is going to continue evolving over time. Tv isn't going anywhere" says Junior

37:00- Aaron shares what is the minimum spend needed for TV to be effective

40:20 - Dan shares how long Tv takes to perform depends on your baseline volatility. "Faster than you think"

49:40 - Testing is the best way to reduce risk of wasting money on TV

Speakers:

JUNIOR REYES

Head of Marketing

Resident

DAN GUY

Head of Marketing

Lemonaid

Growth, Ex - Glossier

AARON PELANDER

VP of Marketing

GovX

ANISH SHAH - Host

Founder

Bring Ruckus

SKYLER LOGSDON - Host

Head of Sales

Tatari