Bring Ruckus | Tatari : TV as a Performance Channel

Updated: May 28




Sept 16 2:00-3:00 pm EDT


Bring Ruckus and Tatari team up for a panel on how to utilize TV as a performance marketing channel to help your brand drive large scale user acquisition at profitable CPA, build awareness, brand recall, and more.


Highlights:


5:30 - Aaron shares how they measure TV's effectiveness at GovX.


11:00 - Goal is to precisely identify the ROI of the spend that they are doing


11:43 - Junior shares how they measure TV's CPA - one approach being leveraging third-party vendors


15:41 - Junior adds how you need to build statistical significance in order for spend to make sense


19:45 - Junior shares about his experience testing coupon codes


27:45 - How should brands think about the mix of Linear and OTT?


31:00. - "TV is going to continue evolving over time. Tv isn't going anywhere" says Junior


37:00- Aaron shares what is the minimum spend needed for TV to be effective


40:20 - Dan shares how long Tv takes to perform depends on your baseline volatility. "Faster than you think"


49:40 - Testing is the best way to reduce risk of wasting money on TV




Speakers:


JUNIOR REYES

Head of Marketing

Resident


DAN GUY

Head of Marketing

Lemonaid


Growth, Ex - Glossier


AARON PELANDER

VP of Marketing

GovX


ANISH SHAH - Host

Founder

Bring Ruckus


SKYLER LOGSDON - Host

Head of Sales

Tatari



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