• Grace Portillo

Community Driven Growth




Jun 9 2:00 – 3:00pm EDT


Building community creates a unique bond of trust and loyalty between a product, employees, and users. Nurturing and growing that trust has helped create many of the most viral and fastest-growing startups in the world. But that trust can easily dissipate if not properly respected.

We sit down with 3 leaders who've built the early communities at Yelp, HER, and Tastemade to teach us how to build loyal communities and how not to mess them up.



Speakers:


SHANA SUMERS

Head of Community

HER app


STEPHANIE HUGHES

Former Head of Community

Tastemade


NISH NARADAJA

Brand Consultant and Advisor


ANISH SHAH - Host

Founder

Bring Ruckus

Highlights

6:52 - Shana defines community and different ways to find things in common

8:16 - Shana sharing top tips for launching a community

12:13 - Nish shares about his Yelp Experience and how they built their community

14:20 - Stephanie adds on her experience at Yelp and calls it the “Harvard of startups”

16:40 - Shana shares when is a good time to invest in building your community

19:38 - Stephnie shares on how you need the tools in order to make community work. Also, not every business needs one.

21:18 - Shana shares her wishlist items as Head of Community at HER

23:23 - Shana shares her take on how moderators could look like in a community

25:56 - Nish speaks on how to prevent your community members become anonymous once the community grows

31:08 - Nish focuses on interacting with your community

33:40 - Shana speaks on how community moderation is key since the beginning of your community building

35:54 - Stephanie shares her take on the importance of moderation. “Community needs structure”

37:10 - Nish shares ways to can create magic in your community in the virtual space

43:28 - Shana speaks on The Space Model framework and which metrics are tracked in HER app

50:20 - Nish shares advice on getting to know your community


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