Former HubSpot Leaders: Scaling a B2B Marketing Organization

Unlike Sales which can have linear growth, Marketing Organizations have to build for where the company needs to go next. The way you design and allocate marketing resources within the organization needs to change as the company grows. Learn from former HubSpot leaders who have helped built & scale B2B Marketing organizations.

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Speakers:

Sam Mallikarjunan, Co-Founder & CEO at OneScreen.AI – Sam helps build organizations that drive growth. Enduring companies build engines of growth and teams with the right muscles to test, experiment, and challenge assumptions. Growth isn’t a mysterious magic, it should be intentionally and methodically executed.

It’s not the impossible goals he’s personally hit or big competitors he’s personally beaten that make him the proudest. His greatest definition of professional success is that if he were hit by an asteroid today, he could go to that great CRM in the sky knowing he’d still had an immeasurable impact on the world because of the incredible impact the people he’s helped grow, will have on the world.

Jenn Stele, CMO, ex- Madison Logic – Jenn Steele is director of product marketing at Kissmetrics, a product intelligence platform that helps ecommerce businesses make smart product decisions. She previously worked for Amazon and HubSpot and holds degrees from MIT and Simmons School of Management.

MK Getler, Head of Marketing at Alyce – Human to human marketing executive and public speaker, MK Getler, is on a mission to bring authenticity and empathy into B2B organizations around the globe. With over a decade of experience building and leading marketing and business development teams, a keen ability to make meaningful marketing, and a passion for bringing inclusion and equity to the conversation, MK thrives on empowering others to actualize their potential in and out of the workplace.

When MK is not flipping tables in the marketing world, they’re found either in the surf or snow. Or perhaps off finding adventures big or small with their fiancé, Natasha, and pup, Kody.