• Grace Portillo

How To Grow DTC Beauty Brands with Proven, Curology, Glossier & Prose

Updated: Sep 7








Sept 1 2:00-3:00 pm EDT


Learn how these leading direct-to-consumer beauty brands are transforming the way that brands go-to-market, scale growth, and interact with their customers.


Speakers:


MING ZHAO

CEO

PROVEN


FABIAN SEELBACH

CMO

Curology


MELISSA SOVA

Growth, Ex - Glossier


GUILHAUM CECCALDI

Growth,

Prose


ANISH SHAH - Host

Founder

Bring Ruckus

6:24 - Ming shares advice for starting your own beauty care line


10:10 - Fabian shares how it is important to not get attached to any decisions in the beginning


1:08 - Melissa shares importance in data gathering when starting your beauty careline


13:52 - Guilhaum shares on tackling balance between direct response + brand awareness


15:16 - Fabian adds on misconception when thinking about brand budget


19:00 - Melissa shares importance of putting the right creative resources to work


23:20 -Melissa shares on tools she's excited to test out in remaining of 2020 and 2021


32:42 -Guilhaum shares on how COVID has changed the customer journey


35:00 - Ming speaks about surveying as approach taken @ PROVEN for new product development


36:17 - Melissa tells us how Glossier started from "Into the Gloss" Blog


38:04 - Guilhaum shares effective strategies on retaining customers + repeat sales


43:41 - Ming shares how @ PROVEN product bundling is part of their growth strategy







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