How To Keep your Sales and Marketing Teams in Sync
Updated: Dec 22, 2020
We sat down with Kristina Finseth, Growth Marketing Lead at Interseller to talk about her career trajectory which has been *anything* but linear. What she's most excited about is bridging the gap between marketing and sales.
Having been in the shoes of a recruiter in startups, enterprises, and agencies Kristina is genuinely driven by a desire to make a positive impact on the way companies engage with candidates and clients. She's spent a lot of time helping teams learn how to stand out in a sea of outreach with the Outbound FIRE Framework 🔥™.
Growth Marketing Lead
3:06 - Kristina talks about her journey and how being in sales for a full year allowed her to be a better marketer
4:39 "Drive Revenue not MQLs" Kristina speaks on best practices to keep your Marketing and Sales teams aligned.
6:00 - Kristina speaks on how she enjoys being both tactical and strategic and how this is all due to startup life. Outbound FIRE Framework 🔥™ is introduced.
7:50 - Kristina shares how she started with FIRE Framework. 2020 was all about quality conversations
10:20 - Kristina's advice If you're getting pushback from your CEO, it's your job to educate them on to why you think what you're pushing is important.
11:50 - Kristina's resource recommendations: RevGenius, Think Tank