• Grace Portillo

Retention Experts

Updated: Sep 7









Aug 27 1:00-2:00 pm EDT


Learn top retention strategies from the minds that implemented these for Parsley Health, Harry's, Vivino, Equinox, Casper, Opendoor, Lyft and more.


Speakers:


KATIE DONHAM

Parsley Health, Harry's


BRANT CEBULLA

Vivino


JENNA KLEBANOFF

Equinox, Casper


JOEY SORIANO

Opendoor, Lyft


ANISH SHAH - Host

Founder

Bring Ruckus


Highlights:


3:20 - Jenna shares some retention strategies that worked @ Equinox


4:58 - Joey adds on importance of post subscription reminders


6:09 - Anish speaks on creating predictors


9:28 - Katie shares on customer segmentation based on engagement


10:55 - Joey gives his thoughts about frequency vs. AOV


17:53 - Joey shares how the Real Estate Industry strategized through COVID


27:33 - Brant shares on VIvino's best win - back strategy


34:08 - Joey speaks on volume play in mix of remarketing vs. new customer acquisition


39:37 - Katie shares where the line stops between retention and product


40:19 - Joey states how product managed emails must be in sync with marketing ones


45:18 - Brant shares on criteria that has been important when predicting churn.




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