• Grace Portillo

Scaling Offline Marketing

Updated: Sep 7








Aug 5, 1:00 – 2:00pm EDT


Offline Marketing best practices from the minds that led these campaigns at digital native companies across a number of different industries. We learned how to leverage Offline Marketing as a performance marketing channel to drive measurable growth and scale.



Speakers:


AVITAL CASPI

Freshly, Wix, Adore Me


YOUSUF BHAIJEE

Eaze, Zynga, Disney ClassDojo


MOLLY LAUFER

HomeLight, NatureBox


GAVIN CARR

Honey, Ro, Candid


ANISH SHAH - Host

Founder

Bring Ruckus

Highlights

10:50 - Molly adds on best methodologies for offline channels

12:29 - Yousuf explains how every method has its limitations

19:14 - Avital shares how to measure the ROI/ROAS of offline Marketing Efforts

23:14 - Molly gives an example from LTV in NatureBox

30:23 - Yousuf shares a method that worked with a limited budget at Eaze

36:09 - Avital names the offline channels that have been successfuL during Covid

40:36 Gavin shares on how he sizes opportunities before investing on them

51:03 - Molly shares on indicators to look toward when you know you need to add a new channel in

53:15 - Gavin gives his opinion on importance of local testing



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