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Director of Product Driven Growth | San Francisco, CA 

SmartNews is the award-winning news app downloaded by 40+ million readers in 100+ countries.


The Opportunity. 

Founded in Tokyo in 2012, SmartNews has quickly become the go-to source of news for millions of users around the world, and a leading news aggregation mobile app. SmartNews presents the chance to join a company as it continues to scale and grow in market presence and valuation.


Their mission is bigger than simply aggregating news, and they are working to break through the filter bubble and deliver the world’s quality information to the people who need it. SmartNews is seeking a talented, strategic product director with a “get-it-done” attitude to lead their US growth strategies and roadmap. 

In September 2021, SmartNews announced the closing of a $230 million Series F with a $2 Billion valuation - a double unicorn. 

Read more about their recent raise on TechCrunch >>

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About You. 

Let’s be honest, “growth” is a loaded word and can mean many things. Who doesn’t want to grow and shouldn’t growth be integrated at every stage of the user’s journey? You understand that growth is a mindset, not simply a role or job description, and involves deep collaboration and partnership with every function and organization in a company. You believe that there is a science to building the growth engine that fuels the magic of product innovation, and that sustainable growth comes from a laser focus on the unit economics at the top and bottom of the user funnel, from acquisition and onboarding to retention and reactivation. You are results-oriented and combine data with market and user insights to deliver measurable impact.


What You'll Do.

  • Own the US user growth company targets and KPIs

  • Increase paid user acquisition efficiency through scaling marketing technology

  • Lead a cross-functional pillar including marketing, design, product management, engineering, and data science to build hypotheses and conduct rapid experiments that optimize conversion from acquisition to activation

  • Partner with VP of Marketing to develop growth strategies and build a product roadmap to maximize all aspects of the growth funnel

  • Work directly with other members of the executive and functional teams to craft and execute company-wide product initiatives

  • Maximize efficiency in budget and resources in a constantly evolving environment where the process is fluid and creative solutions are the norm

  • Develop a disciplined cross-functional product development processes that aligns and empowers teams to be agile to achieve results

Meet the Team.

In this role, you will report to the SVP of Product, Jeannie Yang, and work closely with the VP of US Marketing, Fabien-Pierre Nicolas. 

You'll also lead a team of product managers to achieve the company growth objectives.


SVP of Product


VP of US Marketing

What We're Looking For. 

  • 8+ years of experience building great products and leading successful growth efforts in a cross-functional B2C environment working with an engineering, marketing, and product teams

  • 3+ years of experience managing people, building a growth team, and managing a user acquisition budget delivering ROI

  • Strong analytical and statistical skills and experience defining and understanding A/B testing, funnel analysis, conversion, consumer acquisition, retention and go-to-market strategies

  • Excellent and concise oral and written communication, negotiation and interpersonal skills with demonstrated ability to work effectively with business and technical people

  • Self-starter with strong ownership and ability to initiate and drive projects to completion with minimal guidance

  • Possesses a ‘user first’ attitude and demonstrates a passionate commitment for the customer experience and product quality

  • Possesses a ‘user first’ attitude and demonstrates a passionate commitment for the customer experience and product quality.

  • Bachelor or Masters in a technical or business degree.

  • Strong interest in the news industry, solving big problems, and belief in the mission of SmartNews

  • Advanced SQL and Python skills, preferred

  • Early career in engineering, development or design roles, preferred

  • Japanese language fluency or interest in learning Japanese, preferred


Compensation & Benefits

Compensation will be competitive for an exceptional candidate.

  • Equity included

  • 100% medical, dental and vision insurance coverage (60% coverage for dependents)

  • Monthly housing, commute, mobile phone and gym allowances

  • 401k matching program

  • Free lunch, snacks, drinks, etc.

  • Pet friendly office


If interested and qualified for this role, please reach out to