SEO Manager | Remote

Our mission is to help people live happy, successful lives.

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The Opportunity.

Thriveworks is on a mission to help people live happier, healthier, more successful lives—or, in other words, thrive! The SEO Team is the vanguard of this mission, addressing one of the most difficult challenges in mental healthcare today: helping people to find the right clinician and making it easier to take that critical first step towards living a healthier, happier life. This is where you come in.

The SEO Manager will be the second hire on our SEO Team and will own the execution of various optimization efforts. You’ll work cross-functionally with content writers, acquisition, engineering, design, and other stakeholders to create and optimize content for users and bots.

Why Thriveworks? 

Thriveworks is changing the world through counseling. They are growing rapidly by making mental healthcare (counseling and medication management) more accessible and affordable. With over 240 locations across 38 states, Thriveworks has quickly become one of the largest in-person mental health counseling companies in the US.


What You'll Do.

  • Maintain a clearly defined roadmap, KPIs, and processes to own website optimization efforts 

  • Conduct ongoing keyword research, discovery, and optimization to help guide content creation and optimization strategies

  • Design, develop, and implement SEO testing strategies

  • Manage the content lifecycle workflow from creation through approvals, publishing, measurement, and maintenance

  • Identify and fix technical SEO issues, including architecture, crawlability and indexability, broken links, etc.

  • Optimize title tags, meta descriptions, headings, canonical tags, structured data markup, internal linking, and URL structure

  • Utilize industry leading tools to streamline your research and strategy, including: seoClarity, Ahrefs, ScreamingFrog, Search Console, Looker, and Google Analytics

  • Identify opportunities for conversion and implement testable CTAs

  • Communicate initiatives and results to the wider organization

What we're looking for.

  • 3-5 years of SEO experience

  • Extremely detail oriented

  • Highly executional with a bias towards action

  • Experience with A/B testing and optimization on landing pages

  • Deep understanding of organic acquisition KPIs

  • Have a growth marketing/optimization mindset; deeply analytical 

  • Demonstrated problem-solving capabilities and intellectual curiosity

  • Must be a proactive team player who enjoys working with peers and other key stakeholders to design and execute against evolving business needs

  • Basic HTML, CSS, and Javascript knowledge to identify technical issues

What makes this role awesome. 

  • You’ll be helping people find high-quality, affordable mental healthcare

  • You’ll work on interesting problems

  • You’ll be part of Thriveworks' rocketship -- we are working hard and growing fast

  • You’ll learn SEO insights gathered from years of enterprise experimentation and analysis in the largest and most competitive industries on the internet

  • You’ll have access to great benefits including healthcare/dental, 401k, and more

  • You’ll experience tremendous learning, professional, and personal growth opportunities

  • You’ll contribute to our high-performing, open culture

  • We work on problems that affect the mental health and lives of real people

  • We are a data-driven company that constantly works to improve our data infrastructure, quality, collection, and analysis

  • We foster a respectful, diverse, and dynamic environment


Compensation will be competitive for an exceptional candidate.


If interested and qualified for this role, please reach out to

Key Growth Team Leaders.


Michael Palladino
Head of Paid Acquisition

Previously led Customer Acquisition at both Talkspace
and Teachable

11 years of experience in Paid Acquisition

Matt Perlein

Matt Perlein
Chief Growth Officer

Went from Analyst to CEO of a leading DTC company, Freshpair, in 9 years
Led a team of 60 at


Brian Shumway
Head of SEO

Previously led SEO at Noom, Indeed, Toptal, and others

8 years of experience leading Paid Search strategies


More Growth Opportunities At Thriveworks