Director of Mobile Growth | New York, NY

Vimeo enables their community of professionals, teams

and organizations to unlock the power of video.

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Why Vimeo?

Vimeo is the world’s leading all-in-one video software solution. Their platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate. Vimeo proudly serves a growing community of over 200 million users — from creatives to entrepreneurs to the world’s largest companies.

Vimeo is headquartered in New York City with offices around the world. Their company culture is rooted in the belief that impact is greatest when their global team of passionate, dedicated people, represents their diverse and global community. Vimeo is proud to be an equal opportunity employer where diversity, equity and inclusion is championed in how they build their products, develop their leaders, and strengthen their culture.

The Opportunity. 

Vimeo is looking for a seasoned Director of Mobile Growth, Enterprise to lead the charge in unlocking and accelerating the growth of our fast growing Enterprise B2B SaaS business. This leader will own key funnels across our user base of millions of active users in Vimeo’s self serve SaaS business!

The ideal candidate will have deep experience in mobile growth, growth marketing, subscription models, and enterprise SaaS businesses at scale.

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What You'll Do.

  • Define and drive the mobile growth strategy for Vimeo’s Enterprise business.

  • Build and run a growth experimentation program focused on accelerating and unlocking growth of PQLs from key funnels and our self serve business.

  • Partner with the Enterprise B2B marketing team to build and improve new and existing lead funnels to unlock both paid and organic channels.

  • Lead a cross-functional team to deeply understand all meaningful metrics and data around the enterprise business, identifying existing challenges as well as new opportunities for experimentation.

  • Develop and implement approaches to incorporate data and machine learning to identify, qualify, and target high potential prospects.

  • Drive strategic themes and opportunities from concept to execution in a streamlined and efficient manner.

  • Work closely with design, engineering, and data team members to prioritize, plan, and track development and results.

  • Lead the process to interpret and understand the results, findings, insights and follow-on experimentation.

  • Communicate progress and key updates with other teams, partners, and leadership on a regular basis.

Skills and Knowledge You Should Possess. 

  • Proven experience in mobile growth and/or growth marketing roles with direct experience in B2B SaaS companies at scale

  • Demonstrated history of driving direct impact to key business metrics

  • A hands on leader with ability to work autonomously and lead mobile growth efforts

  • Passion for and deep understanding of data and the ability to efficiently access and analyze data needed

  • Strong command of user experience (UX), with a track record of championing what’s best for the user while balancing the needs of the business

  • Familiarity with key SaaS growth concepts such as CAC, LTV, ARPU, retention, churn, cohorts, etc, and ability to apply these types of metrics to drive effective and impactful decision making

  • Exceptional communication and organization skills

Bonus points for familiarity with Salesforce or Marketo.
Not needed, but nice to have. 

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Compensation

Compensation will be competitive for an exceptional candidate.

Contact

If interested and qualified for this role, please reach out to anish@bringruckus.com