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Lead / Director of Product Marketing | New York or East Coast

Vimeo enables their community of professionals, teams

and organizations to unlock the power of video.

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Why Vimeo?

Vimeo is the world’s leading all-in-one video software solution. Their platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate. Vimeo proudly serves a growing community of over 200 million users — from creatives to entrepreneurs to the world’s largest companies.

Vimeo is headquartered in New York City with offices around the world. Their company culture is rooted in the belief that impact is greatest when their global team of passionate, dedicated people, represents their diverse and global community. Vimeo is proud to be an equal opportunity employer where diversity, equity and inclusion is championed in how they build their products, develop their leaders, and strengthen their culture.

In this role, you'll lead Product Marketing specifically for Vimeo Create, being the most senior Product Marketing person for this product. Your team will include 2 direct reports with the chance to grow.

The Opportunity. 

Vimeo is looking for a passionate and seasoned Product Marketer to join the Product Marketing Team. You’ll work at the intersection of product development and marketing to orchestrate high-impact product launches. You will be focused on new product go-to-market strategy, product activation, and product engagement to maximize the lifetime value of our customers at all stages of the funnel.

 

This role is ideal for a data-driven, self-starter who can work on both creative marketing initiatives and data-driven strategy. If you’re excited about helping creative professionals and businesses make an impact through video, then Vimeo is the place for you.

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What You'll Do.

  • Own the go-to-market strategy and ongoing release cadence for key user segments from ideation to launch and adoption

  • Lead market and competitive analysis for key segments by surfacing quantitative and qualitative insights to inform the product roadmap

  • Work closely with Marketing and Product to optimize the customer lifecycle from acquisition to in-product engagement and retention

  • Build a deep understanding of the customer and serve as their voice, collecting and prioritizing user feedback with the Product Team

  • Identify the target customer and create positioning and messaging statements that effectively communicate the value prop and differentiate our product offering 

  • Map out how and when new products are introduced to customers

  • Be a product expert and communicate its value to key stakeholders across the company

  • Understand how our product grows among key segments across the customer journey and set measurable business goals and track progress against them

Skills and Knowledge You Should Possess. 

  • 5+ years of product marketing experience at a SaaS company

  • Ability to take complex ideas and turn them into simple and intuitive communication

  • A knack for market research - you know the market and competition better than anyone

  • Experience working with and influencing a cross-functional team

  • Growth mindset with the desire for continuous improvement 

  • Ability to empathize with the customer and view things from their point of view

  • Analytical mindset, and a working sense of Mixpanel and GA, using these platforms to report on KPIs to track performance and identify trends

  • Clear track record of driving business results through marketing and campaign strategy

  • Strong project management skills with the ability to prioritize effectively 

  • Excellent verbal and communication skills

Bonus points (nice skills to have, but not needed):

  • Both B2C and B2B experience

  • Experience with mobile products

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Compensation

Compensation will be competitive for an exceptional candidate.

Contact

If interested and qualified for this role, please reach out to anish@bringruckus.com