Sr. Director of Product Marketing | New York, NY
Vimeo enables their community of professionals, teams
and organizations to unlock the power of video.
Vimeo is the world’s leading all-in-one video software solution. Their platform enables any professional, team, and organization to unlock the power of video to create, collaborate and communicate. Vimeo proudly serves a growing community of over 200 million users — from creatives to entrepreneurs to the world’s largest companies.
Vimeo is headquartered in New York City with offices around the world. Their company culture is rooted in the belief that impact is greatest when their global team of passionate, dedicated people, represents their diverse and global community. Vimeo is proud to be an equal opportunity employer where diversity, equity and inclusion is championed in how they build their products, develop their leaders, and strengthen their culture.
As the head of Product Marketing for Vimeo’s Enterprise business, you will play a pivotal role in shaping the future of video for large organizations. You will lead a group of Product Marketing Managers to orchestrate high-impact product launches, obtain in-depth customer and market insights, develop personas and use cases, drive messaging and collateral, optimize packaging and pricing and assist with sales enablement and knowledge sharing.
In this role, you will be the voice of our users - understanding their pain points and making them your own. You will go beyond standard market research to understand how the industry is evolving and where future opportunities lie for Vimeo’s Enterprise business. You will use insights to help shape product strategy, scale products from the ground-up, and organize launches into repeatable and impactful go-to-market processes.
This role is ideal for an analytical, self-starter who can work on creative marketing initiatives and data-driven strategy. The role requires deep knowledge of B2B marketing and experience supporting and enabling sales teams in a B2B SaaS company. If you’re excited about bringing the power of video to every large organization and team, then Vimeo is the place for you.
What You'll Do.
Design narratives for Vimeo enterprise products that speak to the needs of our customers
Be the voice of the customer by conducting thorough user research and defining the buyer and user personas
Gather competitive analysis and industry insights to educate internal stakeholders and help inform product road mapping, pricing, and industry mapping
Work with relevant stakeholders on the optimization of enterprise website funnel(s) and content to generate qualified opportunities in local and international markets
Drive cross-functional alignment among sales, marketing, product, and engineering to realize the shared goals of the marketing plan
Lead and mentor a team of highly talented Product Marketing Managers to develop product value propositions and global go-to-market strategies
Utilize insights from Google Analytics, Salesforce, Marketo, and Looker to measure, track and optimize the success of product marketing programs and activities
Skills and Knowledge You Should Possess.
10+ years of product or marketing experience in a B2B SaaS company
Demonstrated success working cross-functionally with product management, sales, marketing, PR, and creative teams on driving growth through product marketing initiatives
Proven self-starter with a bias for action, who can both execute and strategize, and who is comfortable with ambiguity
Analytical mindset, and a working sense of Marketo, Salesforce, and Looker, using these platforms to report on KPIs to track performance and identify trends
Excellent verbal and written communication skills and comfortable speaking in front of diverse audiences
Attention to detail and organizational skills, with the ability to prioritize effectively and toggle between long-term strategies and short-term tasks effortlessly
Experience with video technology is a plus
Compensation will be competitive for an exceptional candidate.
If interested and qualified for this role, please reach out to