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Director of User Acquisition | Remote

The $4Billion company behind the powerful financial tools helping millions of Canadians grow and manage their money.

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Meet Wealthsimple.

Wealthsimple is on a mission to help everyone achieve financial freedom, no matter who they are or how much they have. Using smart technology, Wealthsimple takes financial services that are often confusing, opaque and expensive and makes them simple, transparent, and low-cost. They are the company behind some of Canada's leading digital financial products, and they are growing faster than ever.

In May, the Wealthsimple team announced the closing of their new round of $750 million CAD (~$610 million) at a post-money valuation of $5 billion CAD (~$4 billion). The round was led by Meritech and Greylock, and included investors include Drake, Ryan Reynolds and Michael J. Fox.

As the Director of User Acquisition, you will own the user acquisition function in all its forms:

  • Paid campaigns across mobile UA, digital marketing, and offline channels

  • Network cross promotion campaigns across portfolio of products and services

  • Organic optimization of our store presence on 1st Party Platforms: Apple App Store, Google Play Store, and Amazon.

  • Growth Platform development priorities to support acquisition strategies and tactical execution

  • We are looking for someone who has a proven track record for leading teams, demonstrating a growth mindset, and understanding the customer.

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What you'll be doing. 

 

Focusing on the customer. Designing capabilities for the team to acquire the right customers through focused, segmented, and data-driven acquisition strategies across paid channels and our own cross promotional network.

Leveling up the team. Developing talent driven strategies and plans that encourage the team to learn and improve. Creating growth paths for star performers who will scale our business.

Growing the business by partnering cross functionally with Product Marketing, Product Management, BI and Finance to exceed business results (installs, retention, and revenue).

What we're looking for. 

  • 8 years of relevant experience in user acquisition for mobile games, fintech, apps or digital service

  • Growth Mindset: ability to prioritize challenges, plan, develop strategies, and move tactics forward on time and on budget.

  • Experience running cross promotional campaigns within a company with a network of related products & services.

  • Advanced data skills; strong analytics background including data manipulation and technical data requirements for UA operations

  • Ability to work in a dynamic, fast-paced environment while converting the ambiguous into action.

  • Excellent communication skills with executive leadership and direct reports.

  • Results-driven and metrics-obsessed, you love a good challenge and apply both creativity and analytical rigor in solving problems. You have a proven track record of moving metrics. 

  • A confident leader who can prioritize well and communicate clearly, both verbal and written, across all levels of the organization with a proven ability to influence other

  • You have a track record and are passionate about building and cultivating world class teams 

  • You are curious and a quick learner creative and willing to challenge status quo

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Compensation

Compensation will be competitive for an exceptional candidate.

Contact

If interested and qualified for this role, please reach out to anish@bringruckus.com